Vertical Marketing Manager

MobilityWorks serves the disabled community with wheelchair accessible minivans, full-size vans with lifts, as well as commercial fleet vehicles. Our mission is to provide wheelchair users with the mobility, independence, and personal freedom they desire. Keep reading to see how you can join the team leading this effort! 

MobilityWorks is seeking a Vertical Marketing Manager to join our team in Richfield, OH. We provide a great work-life balance with regular business hours so you can be home spending time with family or doing what you love most! BE THERE- MobilityWorks believes that every team member is an important part of the MobilityWorks team, and we value the skills, efforts, and contributions made by each member of our team. We believe in our mission and make every effort to live our core values.

The Vertical Marketing Manager plays a pivotal role in aligning marketing strategies with overarching business objectives, driving measurable results across vertical market segments for four B2B Strategic Business Units: MobilityWorks Commercial, Driverge, Driverge Canada & US Upfitters. 

This cross-functional role is responsible for elevating brand presence, optimizing digital marketing efforts, and managing targeted campaigns that support business growth and customer engagement. 

Reporting directly to the VP of Strategic Marketing, this role collaborates across departments and business stakeholders to ensure strategic alignment, oversee digital initiatives, manage content strategies, and track performance metrics to drive data-backed decision-making.

Essential Job Functions and Duties: 

Strategy Development & Execution

•Develop and implement tailored marketing strategies for each vertical segment, ensuring alignment with business goals and target audiences.

•Drive collaboration between vertical teams, regional marketing, and commercial operations to maintain strategic cohesion.

•Lead integrated marketing campaigns that elevate brand presence and support sales objectives.

•Champion market expansion efforts by leveraging industry insights and customer feedback. 

Sales Funnel Optimization & Account Engagement 

•Oversee CRM management from the marketing perspective, working closely with IT and Operations to ensure accurate data tracking and optimal use of customer insights for engagement strategies.

•Manage lead generation activities and collaborate with sales teams to nurture prospects throughout the funnel.

•Develop targeted campaigns to support sales and account teams in achieving revenue growth.

•Identify and cultivate close relationships with key customer and account contacts. 

Digital Marketing & Web Oversight 

•Lead website strategy, SEO optimization, and website rebuild projects for vertical market segments.

•Coordinate with developers and content creators to ensure site performance and user experience goals are met.

•Drive digital campaign execution, including PPC, email marketing, and automation workflows working with Digital Marketing counterparts to achieve campaign success. 

•Working with marketing counterparts, curating each brand’s presence on social platforms, tailoring messaging to distinct audiences and providing content topics for all SBUs.

•Monitor engagement, performance metrics, and trend analysis to optimize digital outreach.

Collateral & Branding Management

•Lead marketing relationships with vendors to leverage co-branding opportunities, MAP pricing etc.

•Organize photoshoots and maintain digital asset libraries with Canto. 

•Manage trademark registrations and compliance for all brands.

•Oversee the creation and maintenance of branded materials, including sell sheets, uniforms, vehicle graphics, and promotional items.

•Manage business unit branding projects, including logos, signage, and floor plans.

Market Research & Competitive Analysis

•Conduct market research, monitor competitive activity, and assess evolving customer needs.

•Gather intelligence on industry trends, competitors, and emerging market opportunities.  Make predictive and reactive recommendations for strategic market plans.

Budget, Agency & Vendor Oversight

•Establish and manage marketing budgets for each vertical market segment and SBU.

•Track spending, optimize resource allocation, and report financial performance to leadership.

•Monitor campaign performance and leverage analytics for continuous optimization.

Cross-Functional Collaboration & Business Alignment

•Align marketing strategies with sales, product, and customer success objectives.

•Coordinate with supply chain teams to synchronize marketing efforts with inventory and promotions.

Leadership

•Champion organizational values to inspire teamwork and high-impact marketing initiatives.

Position Qualifications and Entrance Requirements:

•Experience: 5-10 years’ experience in marketing with emphasis on digital marketing.  Expertise in vertical segmentation and strategy preferred.

•Analytical Abilities: Strong analytical skills to interpret data and market trends, enabling informed decision-making and strategic planning. Proficiency in using analytics to assess campaign performance and ROI is essential.

•Technical Proficiency: Knowledge of digital marketing tools and platforms, including CRM systems (Sales Force/Account Engagement), SEO tools, PPC advertising solutions, and marketing automation technologies. Ability to quickly adapt to new technologies and innovations.

•Creative Thinking: Ability to develop innovative marketing strategies and content that capture attention and resonate with target audiences. A creative mindset is crucial for crafting engaging and effective campaigns.

•Communication Skills: Excellent verbal and written communication skills to convey ideas clearly and effectively across various digital channels and to multiple audience segments.

•Project Management: Strong project management skills to oversee and coordinate multiple campaigns simultaneously, ensuring timely and successful execution.

•Leadership and Collaboration: Leadership skills to inspire and mentor the team, alongside collaboration capabilities to work effectively with cross-functional teams for integrated marketing efforts.

•Adaptability and Agility: The capacity to adapt to rapidly changing digital landscapes and market conditions, embracing flexibility in approach and strategy.

•Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field is required; a master’s degree is preferred.