Field & Event Coordinator
Richfield, Ohio
Job Summary:
This position plays a critical role in driving SBU growth and demand generation through engaging and strategic event planning and tactical implementation. This position is responsible for designing and executing marketing initiatives that educate targeted audiences, enhance brand awareness, and generate high-quality leads. Key responsibilities include managing national and regional trade shows, coordinating client education events, supporting grand openings and in-store activations, organizing virtual experiences, and overseeing sponsorship engagements. Additionally, this role oversees corporate sourcing stores across all SBUs, ensuring the availability of branded giveaways, literature, apparel, and trade show rental programs.
Essential Job Functions and Duties:
- Lead the planning and execution of national and regional trade shows, ensuring seamless coordination, brand consistency, and optimal engagement with targeted audiences.
- Organize and manage client education events, crafting experiences that effectively communicate brand offerings, strengthen customer relationships, and drive lead generation.
- Oversee grand openings, moves, and in-store events for US Upfitters, ensuring all activations align with brand standards and providing a compelling customer experience.
- Develop and execute virtual experiences, including webinars and online activations, leveraging digital tools to enhance accessibility and engagement.
- Oversee special client plant tour events, including collateral, special signage, logistics coordination, and promotional items.
- Manage sponsorship engagements, optimizing event participation and partnerships to maximize brand visibility and audience connection.
- Oversee sourcing stores across related SBUs in partnership with other field coordinators, ensuring the availability of high-quality branded giveaways, literature, apparel, and trade show rental programs through ONE managed supplier as approved by marketing department.
- Ensure the creation, distribution, and optimization of marketing materials that support event objectives and corporate branding.
- Track event budgets/expenses and ensure financial efficiency while delivering high-impact marketing experiences.
- Establish and maintain vendor relationships to facilitate smooth execution of events, trade shows, and sponsorship activities.
- Monitor event success, track lead conversions, and collaborate with internal teams to ensure marketing initiatives contribute to measurable business growth.
- Support direct customer engagement efforts at events, strengthening brand awareness and driving meaningful product interactions.
- Maintain strong communication channels with internal and external partners to align event strategies with marketing and sales objectives.
- Coordinate updates for presentations, literature, website content, trade show signage etc.
- Take on additional projects as needed to support evolving company priorities and event-related needs.
Position Qualifications and Experience:
- 1-5 years of experience in marketing event planning. Preferred experience with a multi-location, national company.
- Bachelor’s or associate degree in business, Marketing, Communications, or a related field preferred. Other qualifications and certifications will be considered.
- Strong understanding of trade shows, client education events, sponsorship engagements, and retail activations.
- Keen awareness of influencers and customer demographics, including individuals in wheelchairs, to ensure inclusive event strategies.
- Experience working with marketing data in a CRM environment (SalesForce highly desirable).
- Proficiency in Microsoft Office Suite, with advanced Excel capabilities.
- Highly organized, self-motivated, and capable of managing multiple projects and events simultaneously with efficiency.
Physical Demands/Work Environment:
- Must be able to complete physical activities (walking, standing, talking, kneeling, hearing, pushing, reaching, seeing, stooping/crouching, smelling, depth perception, identifying colors) as needed.
- Frequent lifting and/or carrying objects weighing 10-50 pounds at events.
- Participate in required company safety programs, training programs and PPE guidelines.
