Director of Digital Marketing- Hybrid

At MobilityWorks, connecting with what matters means building a career that makes a difference. Join our mission to provide wheelchair users and those with limited mobility with the mobility, independence and personal freedom they desire. Here's where you'll find a supportive environment, opportunities for growth and the chance to contribute to a mission that truly matters. Together, we're creating a more accessible world - one person, one connection, one mobility solution at a time.

As the Director of Digital Marketing, you will lead the transformation and optimization of our digital marketing strategy, driving high-impact initiatives that support client acquisition, engagement, and retention. This role is instrumental in shaping our digital presence and expanding market awareness through cutting-edge digital marketing strategies, leveraging AI, machine learning, automation, and data-driven insights to ensure we stay competitive in an evolving landscape.

You will oversee the entire digital marketing funnel, guiding demand generation efforts and optimizing lead generation campaigns to maximize conversion and revenue growth. Your expertise in digital technologies, content strategy, paid media, CRM, and analytics will fuel impactful campaigns that resonate with target audiences.

With a strong emphasis on innovation and collaboration, you will work closely with agency partners and key business stakeholders to curate technology and agency roadmaps that align with evolving business needs. Your leadership will foster a culture of curiosity, continuous improvement, and strategic execution across marketing initiatives.

Essential Job Functions and Duties: 

Strategic Leadership & Digital Oversight

•Develop and implement digital marketing strategies that balance brand-building with high-performance lead generation to generate appointments.

•Lead and mentor the Performance Marketing Specialist, driving workflow, execution, and professional development.

•Manage third-party agency partnerships to optimize campaign effectiveness and digital presence.

•Leverage AI, machine learning, and automation to enhance personalization, scalability, and marketing efficiency.

Performance Marketing & Lead Acquisition

•Architect and execute multi-channel campaigns across email, social media, SEO, PPC, and paid media.

•Optimize audience targeting using predictive analytics, data analytics, behavioral insights, and AI-driven strategies.

•Oversee marketing automation and lead nurturing workflows to improve conversion rates.

Data Analytics & Optimization

•Continuously track, analyze, and refine KPIs (ROI, CPC, ROAS, conversion rates) to maximize marketing performance.

•Utilize predictive analytics to forecast consumer behavior, market trends, and demand fluctuations and develop actionable, agile plans to stay ahead of trends.

•Improve targeting strategies and optimize digital spending using all tools and data available to you including AI-driven insights.

Content Strategy & Digital Experience Management

•Ensure digital content aligns with brand positioning and customer engagement objectives with regular updates and planned audits.

•Partner with marketing team members and web developers to enhance digital experiences and user journeys. 

•Lead strategic content deployment across digital platforms for maximum audience reach.

CRM, Customer Segmentation & Omnichannel Strategy

•Oversee Salesforce CRM & Account Engagement client information to refine segmentation and personalized targeting, including customized drips and automations.

•Strengthen e-commerce and omnichannel strategies, ensuring cohesive digital and retail experiences.

•Utilize AI-powered insights to drive customer engagement and optimize marketing spend.

Budget, Agency & Vendor Oversight

•Manage digital marketing budgets to ensure efficient resource allocation and ROI maximization.

•Provide strategic direction to agencies and vendors, fostering high-value partnerships.

Cross-Functional Collaboration & Business Alignment

•Align digital marketing strategies with sales, product, and customer success objectives.

•Coordinate with supply chain teams to synchronize marketing efforts with inventory and promotions.

Leadership, Coaching & Team Development

•Mentor and develop digital marketing teams, fostering innovation, collaboration, and accountability.

•Champion organizational values to inspire teamwork and high-impact marketing initiatives.

Position Requirements:

•Experience: 5-10 years in an analytics-focused, data-driven leadership role ideally within a multi-location or national company. Demonstrated experience working with marketing data in a CRM environment (Salesforce highly preferred).

•Analytical Abilities: Strong analytical skills to interpret data and market trends, enabling informed decision-making and strategic planning. Proficiency in using analytics to assess campaign performance and ROI is essential.

•Data Science Abilities: Understanding data science techniques to analyze large datasets, uncover patterns, and generate insights that drive marketing strategies. Proficiency applying statistical methods and machine learning algorithms to enhance predictive analytics, optimize marketing campaigns, and improve customer segmentation and targeting.

•Technical Proficiency: Knowledge of digital marketing tools and platforms, including CRM systems (Sales Force/Account Engagement), SEO tools, PPC advertising solutions, and marketing automation technologies. Ability to quickly adapt to new technologies and innovations.

•Creative Thinking: Ability to develop innovative marketing strategies and content that capture attention and resonate with target audiences. A creative mindset is crucial for crafting engaging and effective campaigns.

•Communication Skills: Excellent verbal and written communication skills to convey ideas clearly and effectively across various digital channels and to multiple audience segments.

•Project Management: Strong project management skills to oversee and coordinate multiple campaigns simultaneously, ensuring timely and successful execution.

•Leadership and Collaboration: Leadership skills to inspire and mentor the team, alongside collaboration capabilities to work effectively with cross-functional teams for integrated marketing efforts.

•Adaptability and Agility: The capacity to adapt to rapidly changing digital landscapes and market conditions, embracing flexibility in approach and strategy.

•Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related field is required; a master’s degree is preferred. 

•Physical Requirements and Workplace Accommodations: This role primarily operates in an office environment with standard office equipment (computers, telephones, etc.). We are committed to providing reasonable accommodation to ensure that all qualified candidates can perform essential functions.